CLIENT: Mayflower Brewing Company
PROJECT: Full Brand Identity System for a start-up microbrewery
LEAD DESIGNER: Lynn Spooner
ILLUSTRATOR: Lawrence Sampson
DETAILS: Art Director, Lynn Spooner, designed this complete branding system for Mayflower Brewing Company, a craft beer microbrewery located in Plymouth, MA. A full range of packaging design was created including beer labels, 6-pack carriers, mother cartons, coasters, sell sheets, event signage, stationery system, promotional wearables and giveaways including T-shirts, bottle openers, bar towels, growlers and much more.
The goal was to develop a powerful brand around the theme "Taste the History". Lynn collaborated directly with the Founder & President of the brewery, Drew Brosseau, who is a 10th great grandson of John Alden, cooper aboard the Mayflower ship.
Lynn's packaging design for Mayflower Brewing received a 2009 American Graphic Design Award by Graphic Design USA in their national design competition.
PROJECT: Full Brand Identity System for a start-up microbrewery
LEAD DESIGNER: Lynn Spooner
ILLUSTRATOR: Lawrence Sampson
DETAILS: Art Director, Lynn Spooner, designed this complete branding system for Mayflower Brewing Company, a craft beer microbrewery located in Plymouth, MA. A full range of packaging design was created including beer labels, 6-pack carriers, mother cartons, coasters, sell sheets, event signage, stationery system, promotional wearables and giveaways including T-shirts, bottle openers, bar towels, growlers and much more.
The goal was to develop a powerful brand around the theme "Taste the History". Lynn collaborated directly with the Founder & President of the brewery, Drew Brosseau, who is a 10th great grandson of John Alden, cooper aboard the Mayflower ship.
Lynn's packaging design for Mayflower Brewing received a 2009 American Graphic Design Award by Graphic Design USA in their national design competition.
This project was completed while employed at Jackrabbit Design.
Check out Lynn's latest blog post, Design Guide to Beer Label Requirements
