How can tequila flavoured, pale lager beer Desperados throw a party?
Humans are playful in nature.
They take enormous pleasure in relentless socialising.
Games are the ideal platform in which younger people will break the ice.
Introducing...'JUEGO DE FUEGO' (The Game Of Fire).
The all-new, 18-beer box will fold out into an immersive 6-player experience.
Logo & board graphics.
Self-assembly instructions.
Box dimensions & print.
Game instructions.
Game rules.
Game-board.
Snapchat collaboration.
Initial sketches
Initial sketches (2).
