Lexus Campaign – We Are A Million
2016 autumn campaign for Lexus in the Baltic States which involved using a well-known Lexus owner from each country in the campaign visuals and consequently required extensive photo-editing. The campaign ran in four languages, pre-press for outdoor as well as print advertisements and inserts.
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Client - Toyota Baltic AS; Agency - Adell Taevas OÜ; Art Director - I.Kurvits; DTP/Designer - J.Kramp
Toyota Baltic AS represents the Lexus trademark in Estonia, Latvia and Lithuania. Toyota Baltic manages and coordinates sales, marketing, after-sales activities and customer service activities. Toyota Baltic forms part of the Toyota Motor Corporation, which is one of the world's leading automotive companies.
