A new sports mascot logo design and illustration designed for the Bancroft Bulldogs, a private school located in Boston, Massachusetts. Bancroft School’s ad agency, the Kor Group reached out to me about working with them on this fun and challenging project for the school’s middle and high school students’ sports program.

They had seen some of my other sports work and wanted to create something bold, unique and tough to go with their chosen mascot, the bulldog. Well, the ‘tough’ thing about designing a bulldog mascot is, well it’s been done – a lot. In fact, my biggest fear working on this project was treading on previously covered ground and having to start completely over. So, I thought the best approach to follow was to start sketching and see what comes up. After drafting up a few directions I would check my usual sources to see if we had something different enough to stand on its own and go from there.

A clean version of bulldog with angled, bold type would prevail as the final selection. As you can see, the applications were quite varied and extensive. Overall, it turned out pretty nice.

As an added bonus, I created a time-lapse video of how the logo was rendered in Adobe Illustrator. It’s roughly 4 hours of vector rendering time compressed into 3 minutes – all done from the approved pencil sketch. Enjoy.