Camil Riaño Orthodontics is a professional orthodontics office located in San Francisco California. I was hired to complete a professional modern and distinctive logo for their office. Their unique selling proposition; incognito braces, and the company's initials CRO, stood out to me as where to start the design process. To me it had to reflect the values of the office and make it competitive with other similar offices in the city.
I also crafted a phrase that reflected their work, and talent as orthodontists. 'Smile Architects’. They demonstrated as a company keen on making smiles beautiful; as aesthetics being one of their top values.
I worked with the palette of fresh colors such as the blue sky and lighter blues relatively related to oral hygiene.
