BMW - Beyond the Drive
Beyond the Drive (TM) is a loyalization campaign, articulating the
“holistically premium experience BMW Financial Services offers at every
touch point and milestone of the ownership experience."
Client: BMW Financial Services
Brand Goal: BMW Financial Services will communicate with the customer during their 6-week "limbo" between ordering and delivery. In this phase, car status, financial services product information and services will shown.
Value Exchange: Helpful, entertaining, informative and useful.
Progress States
Top Navigation
Financial Service Products and Offerings
Submenu - BMW Cards
Side Navigation
Resources for the customer to learn more about their vehicles.
Electronic Owners Manual
My BMW Account
Media Center with photos and videos of their vehicle
Set up paperless billing and autopay
Learn more about a new feature, Connected Drive
Native Advertising
Offer Products and Services Based on Progress the Car Is In
