One of the most exciting projects of my careercame about when I had the opportunity to develop and localize a Korean boxeddrink for the US consumer market as an alternative to the traditonal Halloweencandy. The client, Sahm Yook, gave uscomplete creative control over the localization of the beverage. It was sold for a short time in specialtyshops around the pacific northwest, and even earned a write up on several foodand beverage blogs. There are all types of flavors including strawberry,vanilla, banana, blueberry and others. For this section, I will walk youthrough my creative process on the design of the blueberry box. I knew this one would be tricky. Our friendsover at General Mills sorta have the sugary snack + Halloween theme down to ascience. (Frankenberry, etc) I didn’t want this to come off as a cheapknock-off of “Boo-Berry”.