South By Southwest - SXSW
is a convention held in Austin, TX every year. It's an interactive and music festival
held for nine days where creative minds come from all around to witness nine days of music, art, and inspiration.
This project was focused on branding the convention with promotional pieces that are given out to the audience throughout those nine days.
A bag, t-shirt, CD/CD case, map, brochure of events held at the convention each day, water bottle, and tickets.
I was inspired by a glitch effect for the convention with the color scheme of magenta and a blue color to bring in the whole package aesthetic.
