✿ Mainely Burgers Brand Identity ✿
branding • illustration • hand lettering
Mainely Burgers started out as a foodtruck on Scarborough Beach, ME in 2012. They quickly expanded with two more trucks servicing the greater Portland area. With the opening of their first brick and mortar restaurant in Cambridge, MA, the owner's wanted a complete brand overhaul that showcases their energy, Maine-roots and passion for the messy, sloppy, delicious American staple.
Entrance
Mural Illustration
The mural depicts Mainely Burger's growth and transformation. The company started as one food truck that stayed parked at Scarborough Beach in Scarborough, ME. They grew in the Portland area in a 5 year span, expanded with an additional mobile burger truck as well as a Mainely Treats dessert truck. Important areas during their Maine journey are showcased on the left side of the mural. The right side represents their expansion into Boston.
Full mural
Hand Painted Menus
Process
A look inside the ideation process from identity to mural illustration
Identity Process
Lots of sketches!
Texture inspiration
Mural Illustration Process
Refined sketch
Final Digital Render
Details
