SF SEED is a fiscal incentive program designed to help early educators as they advance towards a degree at an accredited college or university. A clean, simple, and modern identity was designed to help the program launch in a professional manner. The pinwheel was used as a symbol to represent the movement and cycle the program is creating. A web presence was created that followed SF State web guidelines while remaining true to  the SF SEED look.

 

A logo, style guide, website, and set of marketing materials were developed.