NYU Welcome Week 2016 — Branding
Branding, Graphic Design, Print Design, Illustration, Icon Design
Branding, Graphic Design, Print Design, Illustration, Icon Design
Every year, New York University hosts Welcome Week for new first year, transfer, and visiting students. Welcome Week sets the crucial initial impression new students have on the time they will spend at NYU. My second year designing Welcome Week, I developed the branding for 2016's "Endless Summer (Good Vibes Only)" theme. The branding and event collateral reached 9000+ students and included posters, shirts, environmental graphics, large-format signage, and digital campaigns. My favorite part of the project was getting to improve and apply what I learned from designing last year's Welcome Week, culminating in what I believe is stronger work and evidence of my growth as a designer from 2015 to 2016. Check out what I did for Welcome Week 2015 here!
Design/Branding: Hillary Chin
Art Direction: Isabella Villacampa & Zach Harrell
Concept/Theme: Hillary Chin, Ashley Holyfield
Photography: Hillary Chin (2,6), Toyosi Oyelola (3,5), Tiffany Minto (1), Gaby Perdomo (4), Polina Buchak (7)
