This new identity is designed for Joffrey Ballet to celebrate its exciting evolution today as it looks forward. A new custom is designed base on circular grids to express movement and interaction of ballet dancers.
Joffrey Ballet是美国纽约一家著名的芭蕾舞公司。本作品的任务在于为该公司创造一个既能抓住其芭蕾舞形象，又符合现代简约之美的芭蕾品牌。基于此任务，我为其创造了一个新的字体系统。我在设计中使用了大量互相交叠的圆形元素，以此来表现芭蕾舞者在舞台上的动态和互动。
Circular grid is used to create a font system that captures the movement of ballet dance.
