Logos I did for Chae Group Pty Ltd, a cleaning services company based in Perth WA, specializing in builder cleans. We ended up having one final version of the logotype, but two different symbols (the CG and the Perth city skyline) that will appear together or separately depending on the application.
In the end, the client requested:
The CG graphic on its own,
The CG + the logotype, and
The skyline graphic + the logotype.
Process
In the last meeting the client asked if we could try a different approach: including the Perth city skyline into the design. We decided on the logotype to use, but experimented more with what the logo symbol could be. Do we keep the CG, scrap it completely and use the skyline, or try and incorporate everything into one?
Application
