Onward Branding
Onward is the rebranding solution for U-HAUL. As travel and moving are becoming more prominent, I felt it was time for U-HAUL to revamp its identity.
Onward is a forward-looking brand aimed at those who are anxious or stressed about their next move. By using the tagline Smooth Moving, Onward conveys its commitment providing simple, smooth assistance for customers who face packing and moving their life’s possessions. The Onward logo consists of both a shield and a box. These images immediately express care and protection for customers’ personal belongings. Combined, these features create an updated, appealing brand for new and future generations.
