Challenge
Keep this enduring franchise at the top of the sales charts with three annual campaigns that appeal to both loyal existing fans, and those who are taking their first steps into this management sim.
Approach
Explore the trials, tribulations and occasional triumphs of football management with insight and humour. Ensure passion, commitment and rollercoaster emotions are at the heart of every campaign in order to connect with fans and their relationship with football and the games.
Creative and Results
From ‘Football Manager. Always’ to ‘The Agony And The Ecstasy’ to ‘How Will You Manage?’, each campaign got to the heart of what it feels like to be a football manager. Consumers agreed: the franchise enjoyed a combined sales uplift of over 30% across all platforms over three years.
