Play Around at BeautyBay

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Working with the team at Saatchi & Saatchi Digital we created 4 videos to help promote the Beauty Bay brand.

An online make up store, Beauty Bay offers a huge selection of up market beauty products for global beauty brands. Looking to promote Beauty Bay as a brand, rather than any individual products, we focused on bringing a playful, smart and sophisticated look to the brand. All while focusing on the huge selection available for all those ladies out there to play with.

Taking a journey through the typical day, we start at home in our ‘Morning’ video before moving into the ‘Evening’ where she can continue to play with more make up products for that special evening event. And of course, Christmas is approaching and it’s a chance to spoil oneself or those nearest and dearest with a bit of gift giving. This just presents another opportunity for more playfulness and another occasion to try something new!

The idea of ‘playing’ with make up was something that was kept in mind from the start. Most women use the same 5 make up products every day… but Beauty Bay want to challenge that and encourage women to experiment with more and keep exploring.

As part of the playfulness we wanted to incorporate a sense of magic to the video with sleight of hand and trickery. This keeps the viewer engaged in the video and allowed for a more sophisticated take on the classic stop motion technique.

Client: Beauty Bay

Agency: Saatchi & Saatchi, Saatchi Digital
Agency Producer: Thomas Done
Agency Creatives: Benjamin Wight & Jennifer Craven

Production Company: Feed Me Light
Executive Creative Director: Feed Me Light
Executive Producer: Kiri Haggart

Director: Anthony Bristol

Storyboard: Marc Bouyer
Animatic: Olivier Pirard, Anthony Bristol
Art Director: George Tsioutsias

Editing: Anthony Bristol
3D VFX: Denis Bodart, Benoit Berthe, Olivier Pirard, Anthony Bristol
Rotoscoping: Anthony Bristol, Denis Bodart, Benoit Berthe
Compositing: Denis Bouyer, Denis Bodart

Live Shoot

DOP: Ben Coughlan
Live Producer: Ghandi El-Chamaa

Production Assistant: Rufus Pinkerton

Hand Model: Brooke Colman

Stop-Motion: Denis Bodart

Focus Puller // Camera Assistant: Bruno Travers
Gaffer: Dan Goodall
Make Up: Anna Thompson
Origami Props: Sam Tsang

SFX: Matt Jones