CHALLENGE

Students have to go out into the community and identify a social issue. This is done by implementing a variety of research methods, then organising the information in a way that makes sense. The student has to do extensive research on that issue and come back with ideas of how to create awareness  around the issue. 

CONCEPT

The social issue which was chosen is racism and the target market is aimed at University students because these are the environments where racial comments are used the most. This campaign is to create awareness on how it affects the individuals in a way that it becomes a scar on them, and the words are engraved on their skin.