NYC Wayback is a mobile app for discovering the history of the city as you're walking through it.
You can use the app to pull up old photos of your location to compare the past with the present.
You can use the app to pull up old photos of your location to compare the past with the present.
The ad campaign is primarily focused on superimposing historical images in real life spaces, allowing people to simultaneously view and compare the past and present.
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