The Solution
It always starts here, with our user
Within a diverse cross functional team we discussed her wants and needs. We dove deep into stakeholder aspirations, technical risks & constraints, and thew in a dash of brevity for good measure in an exercise called Discovery & Framing
Those assumptions were then VALIDATED in weekly qualitative interviews with users
Here is a short video that describes the process:
Prototypes were leveraged to test with users weekly:
We continuously interviewed, synthesized and incorporated user feedback into the experience until MVP was met
November 2016
Registration experience for CSAA Insurance
