FEATURE FOCUS: Superior sound quality with built in BeatsAudio technology
HOMEPAGE MARQUEE — 30 Day Post Device Launch with Feature Video
PRODUCT DETAILS LANDING PAGE — Editorial style key features summary
ACCESSORY INTEGRATION — Take advantage of cross-sale opportunities with top selling accessories
Example: Beatbox Portable Speaker is designed to sync perfectly with the HTC One X
This all connects to related work from other channels and vendors:
HTC COOP BROADCAST ADVERTISING — Produced by HTC, TV media paid for by AT&T.
Supports both 'Amazing Camera' and 'Its What You Do with What We Do' Brand Message
Supports both 'Amazing Camera' and 'Its What You Do with What We Do' Brand Message
FOX PARTNERSHIP — AT&T products and technology are written into the scripts (not just placed in after the fact) for the TV show TOUCH, a recent series created by Tim Kring and starring Kiefer Sutherland. This marketing initiative was inspired by the ideas and commitment the people of AT&T demonstrate every day in driving innovation and striving to make Rethink Possible a reality, not just a tagline.
Here’s more information about some of the story line innovations featured in the series:
AT&T Translator — as featured in “Touch,” where language is no longer a barrier
Air Graffiti — leave messages “in the air” and experience augmented reality
Image Recognition — two-way communication now possible in digital signage
TRANSMEDIA — Daybreak was created as an original drama 'webisode' series that spins off from the popular Touch TV series. AT&T and BBDO developed this series with Heroes creator Tim Kring to give our customers a new way to experience our brand and innovation story across multiple layers of media.
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