mPerks is a digital coupon clipping program through Meijer that offers customers additional savings on top of already great savings that Meijer offers. For their 2016 relaunch of the program brand these graphics were designed. Keeping the customer in mind, personas were created to emphasize the savings amounts that customers can accumulate when taking full advantage of what mPerks has to offer. Blues and reds have been used to bring a calming and savings feel to the program while also keeping Meijer branding in mind.

Community Boards

Pharmacy Matt

Pharmacy Informational Brochure

Online Ad Option 1

Online Ad Option 2

Online Ad Option 3

Gas Station IX Screen

Pharmacy Bag

Self Checkout Screen