U Mobile SIM Pack Design 2016
Client brief from BBDO Malaysia
Client brief from BBDO Malaysia
For this design, I focused on the form of the SIM Pack itself, to give it a second life. SIM Packs are often thrown away after the SIM card is taken out. In this case, I chose to design the SIM pack as a portable light source operated using the electrolytes in the salt water. It also functions as a power bank which can come in handy in times of flooding - a common problem in Malaysia during the monsoon seasons.
This also reflects the slogan, "POWER", from U Mobile as the youths in Malaysia will be given the power to help others by purchasing this SIM pack, whether to donate it to those in need or to keep it for their own uses.
Project Timeline: 2 weeks
Inspiration #1: Connectivity through night lights in Malaysia
