Ubisoft Entertainment: "Art Class" print ad
Ubisoft is one of the world's largest videogame companies. This ad was part of a campaign that ran at E3, the industry's biggest expo. The intent was to highlight Ubisoft's best asset: the passionate creativity of its people. Our idea was simple: from an early age, everyone at Ubisoft was destined to make great videogames.
Body copy:
Helene Muguet, Future 3D Modeler, Prince of Persia.
Helene's parents were never quite sure what to make of her. 'That girl's got talent,' her dad would say. 'But I'll be darned if I know what she's gonna do with it.' Well, Mr. Muguet, you can rest easy. Because she's one of us now. And we can't wait to see what she'll do next.
Ubisoft is one of the world's largest videogame companies. This ad was part of a campaign that ran at E3, the industry's biggest expo. The intent was to highlight Ubisoft's best asset: the passionate creativity of its people. Our idea was simple: from an early age, everyone at Ubisoft was destined to make great videogames.
Body copy:
Helene Muguet, Future 3D Modeler, Prince of Persia.
Helene's parents were never quite sure what to make of her. 'That girl's got talent,' her dad would say. 'But I'll be darned if I know what she's gonna do with it.' Well, Mr. Muguet, you can rest easy. Because she's one of us now. And we can't wait to see what she'll do next.
Ubisoft Entertainment
Creative Director: Lee Ann Weber
Sr. Copywriter: Kareem Fahmi
Art Director: Li Shen
Creative Director: Lee Ann Weber
Sr. Copywriter: Kareem Fahmi
Art Director: Li Shen
