IPG Media Economy Report.
Editorial- and Information-Design for the first Media Economy Report for IPG Mediabrands and their strategic global media unit MagnaGlobal. Informed by the global resources of IPG MEDIABRANDS, this inaugural Media Economy Report contains an overview of the forces influencing value in the media marketplace, Q&As with three industry leaders, and Magnas point of view on how advertising stakeholders in the media value chain—media owners, agencies, and advertisers—can leverage market disruptions to achieve the greatest possible value.
Editorial- and Information-Design for the first Media Economy Report for IPG Mediabrands and their strategic global media unit MagnaGlobal. Informed by the global resources of IPG MEDIABRANDS, this inaugural Media Economy Report contains an overview of the forces influencing value in the media marketplace, Q&As with three industry leaders, and Magnas point of view on how advertising stakeholders in the media value chain—media owners, agencies, and advertisers—can leverage market disruptions to achieve the greatest possible value.
