During my internship at Sid Lee, I had the opportunity to work on the 2017 Cassies Awards - inviting both clients and agencies to submit their work.
As discussed in the original campaign [link], this 2nd platform was never released, but had great potential in encouraging people to write their own goofy headlines.
Sid Lee, 2016: Paisley McCrory (AD), Elaine Poon (GD).
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