Shillington Masterclass is a part-time professional development course for practising graphic designers run by Shillington College an international private design college. The Masterclass course is aimed at junior to mid-weight designers who feel they need more mentoring, design skills and confidence in their ability to progress their career.

In establishing an identity and a campaign to market the course, we had to consider creating a message which sat comfortably within the overarching brand of Shillington College and communicated directly with the target audience being Graphic Designers.

My solution was to use language which would play on the minds of designers, bold colours and a memorable, quirky aesthetic which would resonate with their sense of humour. Since the launch of the identity and campaign, Shillington Masterclass increased enrolments in all cities.