AAD Branding:
AAD stands for "African Air Distribution". This is a logo I worked on in 2016. The only guidance I had was to explore something gripping with the eagle / hawk icon.
Below you'll see some samples with various type of eagles as well as colour explorations. We decided that the darker logo (more specifically the red and black logo on a white background) was best suited for the brand.
The images shown above were some of the first samples for the logo. There was no colour spectrum or definite project brief at the time.
This is where the final logo and brand identity started to take shape. Essentially these were the final 3 samples with different colour variations.
The same logo set is shown below on a dark background.
Final logo & background variations
The logo has been the only element of the branding in this project so far. If other branding opportunities are completed, it will be added to this project.
