"You are therefore asked to choose and re-design a little known packaging brand, invigorating it in order to challenge the established brand. When making a choice also consider the creative potential of the brand by examining the product character, name, back story, origins etc. You are also asked to devise ways of promoting your product and engaging the audience via non-conventional brand communication formats eg social media, ambient."
Here is a University re-brand project that I decided to do on Tapatio Hot Sauce. Their initial packaging was bland, uncreative and didn't speak a lot about its background or content. Therefore, I wanted to produce a design that would modernise the brands labelling and outer packaging to create a new inventive look.
