Branding
Perceived emotional corporate image as a whole which reflects values and aims of the company.
Identity
Visual aspects that form part of the overall brand. Includes visual devices and guidelines such as: Logo Design, Stationery, Marketing Collateral, Products and Packaging, Apparel design, Signage ,Messages & Actions and other communications
Logo Design
Stationery: Business cards
Marketing Collateral: Brochure
Brooklyn Center for the Arts
Christmas Advertising Campaign
Marketing Collateral: Christmas Giftcards
Outdoors Advertising: Train Station
UI/UX Design
User Interface (UI) Design: Giselle Manzano Ramirez
User Interface Design is the compliment, the look and feel, the presentation and interactivity of a product. It is responsible for the transference of a product’s development, research, content and layout into an attractive, guiding and responsive experience for users.
Look and Feel:
-Customer Analysis
-Design Research
-Branding and Graphic Development
-User Guides/Storyline
Responsiveness and Interactivity:
-UI Prototyping
-Interactivity and Animation proposal
-Design adaptation to All Device Screen Sizes
-Implementation with Developer
User Experience (UX) Design: Andres Manzano Ramirez
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
Wireframing and Prototyping:
-Wireframing
-Prototyping
-Testing/Iteration
Development Planning
Execution and Analytics
-Coordination with UI Designer(s)
-Tracking Goals and Integration
-Analysis and Iteration
Responsiveness and Interactivity:
-UI Prototyping
-Interactivity and Animation
-Adaptation to All Device Screen Sizes
-Implementation with Developer
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