What is non apology-apology ?
is a statement that has the form of an apology but does not express the expected contrition. An example of a non-apology apology would be saying "I'm sorry that you feel that way" to someone who has been offended by a statement. It is common in public relations and public . A proper apology include: admission of fault , recognition of why the fault caused harm and plan of action to prevent future harm . The purpose of an apology is to put listener at ease regarding the truth worthiness .

People nowadays take apology for granted and they are saying it for the sake of politeness which actually don’t show any remorse. People are self-centered and apologize to the victim maybe not something that they will do . So I figure out a way to solve this social issue . I want people to treat apology as important as money . So , I got inspired by the real cheque book , notes , coupon and I create something pretty similar to a cheque book which people can issue a ‘ Cheque ‘ which indicated their truly apology to the victim and what they can do to make it up for them . I want to create a bank which people can deposit in their apology credits in exchange of movie tickets, a meal or money etc.

Besides , I also create a coupon which they can customize their own face on it with the caption “ punch me and forgive me ‘’ and to issue to victim to seek for forgiveness . The coupon can be in exchange for movie tickets or a meal etc.

Website :   http://visualapology.businesscatalyst.com/

People are self centered and take apology for granted . Somewhere along the way of evolution, the words “I’m sorry” picked up a couple of permanent connotation hitchhikers: assumption of guilt and admittance of wrongdoing. So when you say the words to someone, there is an implication that you are in some way responsible for the situation.