MK 401: JC Penney Rebranding Strategy
For senior level MK 401: Strategic Creative Plan for IMC, the final project intstructions were to create a campaign and two creative executions. I created a new logo and a mobile viewing page for m.jcpenney.com.
Client: JC Penney
Strategy: Marty Neumeier's ZAG
new logo
font: Helvetica Neue Ultralight
