"Texture beyond the fabric" is a rebrand of Urban Outfitters. For my freshman year branding class we were assigned to pick a popular brand and give it a complete face life from the tags up. Once we had decided on which brand we wanted to focus on we quickly began preparing a detailed design brief. While designing I really wanted to focus on adding texture to the identity package. An extensive amount of research and a touchpoint medium was also required to be a part of the final brief.
