B Street Gallery
Sales office of The Civic Condominiums PDX
Sales office of The Civic Condominiums PDX
PROJECT: The B Street Gallery: an innovative showroom for The Civic urban condos.
OBJECTIVE: To establish a brand and a branded experience that touched the hearts and minds of the Cultural Creative consumers that were looking to live in downtown Portland.
ROLE: As Associate Creative Director it was my job to establish the brand vision and see it implemented through a team of producers, art directors, graphic designers, interactive designers, environment designers, copy writers, and a client relations manager.
As ACD, it was my role, through research, to determine the design target for the Civic brand. Once this was determined I put together a brand framework that articulated the brand DNA, its position, and character. From this brand framework designers, under my guidance, would put together branded theme concepts that would visually articulate the values and attributes of the brand. This preliminary work would then be presented to the client, partners of Gerding-Edlen Development and Realty Trust, by myself with other senior team members. With the okay from the client I would then program the environment (determine the touch-points) and collateral needs. I would then manage the fulfillment of these needs through the team.
OBJECTIVE: To establish a brand and a branded experience that touched the hearts and minds of the Cultural Creative consumers that were looking to live in downtown Portland.
ROLE: As Associate Creative Director it was my job to establish the brand vision and see it implemented through a team of producers, art directors, graphic designers, interactive designers, environment designers, copy writers, and a client relations manager.
As ACD, it was my role, through research, to determine the design target for the Civic brand. Once this was determined I put together a brand framework that articulated the brand DNA, its position, and character. From this brand framework designers, under my guidance, would put together branded theme concepts that would visually articulate the values and attributes of the brand. This preliminary work would then be presented to the client, partners of Gerding-Edlen Development and Realty Trust, by myself with other senior team members. With the okay from the client I would then program the environment (determine the touch-points) and collateral needs. I would then manage the fulfillment of these needs through the team.
The B Street Gallery: Primely located in Portland, Oregon's Pearl District, on the Southwest corner of Weiden & Kennedy's headquarters.
Not your typical real-estate sales office. The B Street Gallery presented an experience that was all-out Creative Portland, with a "live chalk" wall and a digital model (The Quadralith) of the condos that was navigated with an Atari 2800 joystick. Goodbye plexiglass, balsa wood, and foam core; hello 1s, 0s, and video games.
Embracing the beauty and quirkiness of local artists the gallery was fitted with hand-made furniture made from reclaimed douglas firs from demolition of the"old" Civic apartments; and local art was curated and sold within the gallery.
