Samsung wanted to own the 2016 Rio Olympics. To be the most mentioned brand between the main sponsors.
A simple tv campaign wouldn't suffice. Samsung created a live content studio to keep up with the Olympics 24/7 and maintain the rhythm of its consumer base all around the world during Rio 2016.
A simple tv campaign wouldn't suffice. Samsung created a live content studio to keep up with the Olympics 24/7 and maintain the rhythm of its consumer base all around the world during Rio 2016.
Content displayed through Samsung Mobile social channels and through Content @ Scale paid media global sites.
