B's Moto Lab:
Rebranding
B's Moto Lab is a service, parts, performance, and repair shop for all your motocross, and ATV needs. BML was founded in November of 2010 by Brandon Dooley, shortly after he graduated from Motorcycle Mechanics Institute. B's Moto Lab became affiliated with JM Racing in September of 2013 to create B's Moto Lab/JM Racing Kansas and provide you with some of the best performance suspension and engine packages in the industry today. JM Racing Kansas operates out of the same building and under the same ownership as B's Moto Lab.
Rebranding
B's Moto Lab is a service, parts, performance, and repair shop for all your motocross, and ATV needs. BML was founded in November of 2010 by Brandon Dooley, shortly after he graduated from Motorcycle Mechanics Institute. B's Moto Lab became affiliated with JM Racing in September of 2013 to create B's Moto Lab/JM Racing Kansas and provide you with some of the best performance suspension and engine packages in the industry today. JM Racing Kansas operates out of the same building and under the same ownership as B's Moto Lab.
Old branding
Adrenaline mark
One of the key elements Brandon and I wanted to keep in the brand was the adrenaline that you experience when racing. We did this by using the chemical compound to create a mark and then take the inner hexagon to use as the logo.
One of the key elements Brandon and I wanted to keep in the brand was the adrenaline that you experience when racing. We did this by using the chemical compound to create a mark and then take the inner hexagon to use as the logo.
New Logo
Business cards
Shirts
Hats
Truck decals for trackside support
