Preethi Brand Campaign
Preethi kitchen appliances is one of the oldest brands from South India. With new market entrants making their move, Preethi wanted to reestablish its 38-year-old lineage and retain its position as the market leader.
The campaign aimed to dispel category myths and help consumers choose wisely. It highlighted Preethi’s exclusive technologies and services to distinguish itself from the rest. In other words, it informed viewers that Preethi has no market equivalents by name or design.
The grandmother, who featured in two of Preethi’s commercials, once again played the protagonist. The choice was attributed to her success as the charming and credible voice of the brand. She starred as a Godmother to portray Preethi as an authority in kitchen appliances. The campaign message ‘Ithu Preethi guarantee’ (It’s Preethi guarantee) is a twist of the original line ‘Preethiku naa gurantee’ (I give my guarantee for Preethi).
The campaign was released in 5 languages including Tamil, Malayalam, Kannada, Telugu and Hindi.
Preethi kitchen appliances is one of the oldest brands from South India. With new market entrants making their move, Preethi wanted to reestablish its 38-year-old lineage and retain its position as the market leader.
The campaign aimed to dispel category myths and help consumers choose wisely. It highlighted Preethi’s exclusive technologies and services to distinguish itself from the rest. In other words, it informed viewers that Preethi has no market equivalents by name or design.
The grandmother, who featured in two of Preethi’s commercials, once again played the protagonist. The choice was attributed to her success as the charming and credible voice of the brand. She starred as a Godmother to portray Preethi as an authority in kitchen appliances. The campaign message ‘Ithu Preethi guarantee’ (It’s Preethi guarantee) is a twist of the original line ‘Preethiku naa gurantee’ (I give my guarantee for Preethi).
The campaign was released in 5 languages including Tamil, Malayalam, Kannada, Telugu and Hindi.
