Campaign for the company CJP. CJP offers a card that gives discount on clothing, culture events and more. This project is based on getting people out of the house to experience things in real life rather than in pixels. This way the CJP card will be usuable and profitable.
The video belows shows the concept of a digital poster. The boards will have a sensor installed allowing the board to register when someone is standing close to it. Once close, the picture changes into the conceptual pixulated version.
