Volkswagen wanted to have more people try out their cars and decided to do an activation in two of the most important and large business centers in Bucharest.
We came up with The Volkswagen Experiment, based on the fact that there's a Volkswagen car for everyone, you just need to figure out which one suits you best. So, before people could subscribe for a test drive, they were directed to a website with a quick 5 questions personality test.
The key visual and official poster.
The homepage where users could read about the experiment and enter the personality test.
Then, 5 questions that help determine which Volkswagen best fits your personality.
Finally, the result and the scheduling screen.
