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Ask Yourself What You Want From Life - Gen Y Market

Ask Yourself What You Want From Life
Brand Identity, Recruitment, and Young Professionals 

Ask Yourself started with a simple question:

"What does security mean to Gen Y?  And how is it relevant to what we want from life?"

Alright, so that's two.

The answer to both, however, lies in the ability to secure a solid foundation; one that allows for not only the pursuit of of our personal happiness but also the stability to ensure that the life we have is protected.

And for that, a career in financial services provides an opportunity like no other.

CREDITS
Jarod Cerf, 2011
Individual images are provided by their respective photographers for demonstration purposes only

Ask Yourself What You Want From Life - Gen Y Market
Published:

Ask Yourself What You Want From Life - Gen Y Market

As part of their Young Professionals initiative, New York Life requested a marketing and recruitment campaign that would engage the Gen Y audienc Read More

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