Client
Elisabeth Lysholm, a sustainable fashion designer based in Copenhagen, Denmark.
Project goals
Communicate the brand's values and philosophy through the hang tags, and create a storytelling about Zero Waste design.
Creative solution
I decided to give the hang tags a personal and handcrafted element, by having some predefined categories, such as size and material, which the designer herself write by hand. This also makes it possible to use the hang tag design for all styles. To inform about the zero waste concept, it's both a short description and some icons which visualises the process of creating zero waste design. The font correlates with the logo and creates a timeless and minimalistic look.
Elisabeth Lysholm, a sustainable fashion designer based in Copenhagen, Denmark.
Project goals
Communicate the brand's values and philosophy through the hang tags, and create a storytelling about Zero Waste design.
Creative solution
I decided to give the hang tags a personal and handcrafted element, by having some predefined categories, such as size and material, which the designer herself write by hand. This also makes it possible to use the hang tag design for all styles. To inform about the zero waste concept, it's both a short description and some icons which visualises the process of creating zero waste design. The font correlates with the logo and creates a timeless and minimalistic look.
