OBJECTIVE
Bellroy wanted to engage a specific set of core outdoor retailers around the world with the launch of their All-Conditions range: carry products engineered to keep your essentials dry and secure in shifting environments.
OUTCOME
Bolstering their brand introduction and product launch, we developed a double gate-fold range guide with segmented messaging revealing new layers of meaning under each fold. From brand perspective to range introduction, and product features to ordering information. Wrapped in a matt, soft-touch hand feel, with products curated under clear-gloss spot UV, it was a delightful brand experience and introduction to the All-Conditions range.
