About service
In Russia car sharing is known as service of short-term car rentals. The user takes a car at one place and leaves it
at the destination point. These projects aim to be a more comfortable alternative to public transport, but in reality they compete
with taxi, the service of which is cheaper and less risky (the user does not drive). STREETCAR is intended to replace personal vehicles: members take a car near their house and return to its original position. Due to this, the company reduces the costs that arise because of the uneven distribution of vehicles in the city and provides access to the car for everyone. And most importantly, this model embodies the essence of car sharing – sharing a car.
Design
We have studied the existing car booking process both from the client’s side and from the company manager’s, seen into
the logic of the reservation system in order to understand all the possibilities and limitations. After gathering the necessary information we have formed user stories.
Car selection
Loyal customer can book a car in three touch. By default the application suggests the user the nearest free car. It can be chosen from the list or from the map. The possibility of filtering by areas of the city, type of vehicle, the cost of an hour is implemented. If desired, the user can plan their travel schedule for the week ahead.
Booking
After the booking confirmation, the user can view the location of the car on a map and get directions to it, if necessary.
Car opening does not require any keys or a club card - just press the button in the mobile app. It is possible to cancel
the booking or change reservation time.
Press about StreetCar
Promo codes
To attract more customers the system of promo codes had been created, which allowed users to share these codes
with their friends and acquaintances. Promotional code gives you one free trip. The promoters of the company handed out brochures with promotional codes at various events and in public places. In addition, the company gave codes for performing certain actions within the co-branded advertising campaigns.
User Profile
On the profile screen, the user sees the total number of driven kilometres. Accumulated kilometres allow to receive free rides,
as well as other bonuses from the company. Here the user can make a schedule if he or she uses a car often, add a bank card for payment and change the security settings.
Integration with Metavera
To manage the reservation system, GPS tracking and monitoring access to the car the solution of Metavera company is used. Cars are equipped with special devices that are connected to the Internet. These devices allow to track the location, as well as reservation data and the condition of an auto (users answer questions on the device before the ride).
Service development
Currently, the service is not available to users due to the restructuration. The company had faced the large number of irresponsible drivers who often got in an accident. The specifics of the business does not allow to insure cars comprehensively, as the cost of the ride becomes uncompetitive.
We are working on a new concept of service: implementation telematics and gamification. Now the application independently monitors speed and location, as well as the nature of the drive with the help of accelerometer and gyroscope. Club members earn points and "levels" depending on their accuracy. Beginners are allowed to drive only the most ordinary cars. If desired,
they can take the car a class above, but with additional charge for the submitting the insurance. As the client accumulates points for neat driving choice of cars becomes wider, also different bonuses are available such as cancel reservations without penalty, free kilometers and suchlike.
