The Client:
Child Labor Free’s vision is to create and experience a world free from child labor. Child Labor Free believes in a strong holistic approach to this complex issue.
Objectives:
Every child has a right to a childhood. Millions of children world-wide are being denied this right. UNICEF estimates that 150 million children worldwide are engaged in child labor. This Campaign is to create awareness among general public and encourage them to buy products which are produced without child labors.
Purpose Statement:
The Purpose of the design is to inform the global companies and consumers around the world how important childhood is to every children and make them involved in producing/buying products that are “child labor free”.
For the outcome I designed a comparative story of children from drastically different backgrounds in order to help communicate the issue more clearly.
