Fluimucil
We were tasked to come up with a campaign during the flu season for the brand Fluimucil - an effective mucolytic which helps to get rid of sticky and thick mucus that is obstructing the airway, resulting in coughing. Key objective of the campaign was to show the effective relief of any phlegm that could be caused by flu, cough or cold, as the brand has previously positioned themselves only as a flu-phlegm medicine.
Fluimucil On. Phlegm Gone.
A fun and relatable animation that shows how easily a girl could catch a flu, cough or cold which induces phlegm and eventually how Fluimucil gives you the instant effectiveness you need to get you back on your feet.
Agency: DDB Singapore
Creative Director: Joji Jacob
Copywriter: Shivram Gopinath / Samantha Liew
Art Director: Jeanie Lee
Production house: OFFSET
Television Spot
Press Ads
