John Benedict Reyes's profile

Larong Kalye, Children's Games: A Celebration of Life

Larong Kalye
Children's Games: A Celebration of Life
This is my thesis from when I was in college at the University of Santo Tomas.

The task was to do a coffee table book, then make an ad campaign for it since we are advertising majors.
My topic was Philippine games because I want to contribute with the preservation of our cultural games. Nowadays, with the age of technology, barely do we see kids playing these games. The aim of the book is to document the different Filipino games and creatively be an entertainment tool in every home. 

Enjoy!
Introductory Ad 1 
 Sustaining Ad 1
 Sustaining Ad 2
 Book Launch Ad
 Promotional Ad
Guerilla Ad 1 
 Guerilla Ad 2
 Guerilla Ad 3
 Counter display
  Table of contents
 Pages 2 - 3
 Pages 16 - 17
 Pages 20 - 21
 Pages 26 - 27
 Pages 32 - 33
 Pages 60 - 61
Larong Kalye, Children's Games: A Celebration of Life
Published:

Larong Kalye, Children's Games: A Celebration of Life

From coffee table book to a campaign

Published: