SNCF - THE IMPOSSIBLE GAME
The Impossible Game is the 3rd and latest episode of the SNCF Engineer Challenge series. Since the 1st edition, the goal has remained unchanged: attract the best engineers among students. This year, the game has been focused on the future and its challenges.
A very particular attention has been paid to the design and UX. Therefore the campaign has been rewarded 2x Silver at the Cannes Lions 2016 Edition.
A very particular attention has been paid to the design and UX. Therefore the campaign has been rewarded 2x Silver at the Cannes Lions 2016 Edition.