I began this project with a mood board that expressed the brand attributes and reflected the central theme of the concept. I focused in particular on typography that would be engaging to the target audience and that represented the central theme behind the concept--an electronic dance music (EDM) concert event that is "otherworldly."

After researching existing websites that promote EDM concerts and festivals, I sketched out a wire frame that includes some key elements for a successful concert website, including large graphics that communicate the atmosphere of the event and key pages with resources the user would be looking for.

The resulting website features a bold font that will capture the audience's attention and expresses the "otherworldly" theme that drove the project. The long scroll format and static left-side navigation makes it easy for the user to find the information he or she is looking for and keeps the user immersed in he large graphics and bold color palette that communicate the brand attributes: loud, pulsating, energetic, and fun.