Amata`s business activity is in wholesaling. The products are from the best Russian and global producers. The wide range includes furniture, strollers, car seats, toys and much more.
Almost all of the kid`s world is insight his room, a small world, where he spends days and nights. Mom wants to fill this world with warmth, make it the most beautifull, cozy and comfortable. Small world filled with lots of love. Toy castle of blocks is associated with home, safety, games, fantasy and is a universal image for all babie`s products.
Amata`s identity is built on pictogramms both abstract and in the form of babie`s products. Abstraction is for the brand mood and style, while products are mostly used for specifying the message subject. To focus on business strategy of the brand, pictogramms can be strictly aligned on the grid. As well as, the use of pictogramms allowed in large scale.
Art Direction: Andrew Gorkovenko
Management: Akhmed Urmanov
Management: Akhmed Urmanov
Design: Irina Oloeva
In collaboration with Gems
In collaboration with Gems
