I worked closely with the team at MTV Networks and Viacom to create an ad campaign to introduce Viacom International, their new international branch. They asked for a campaign that was big, bold and engaging. I took that literally and chose to have each poster focus on one of their key properties.

 

We made the characters characters feel bright, colorful and larger than life. We kept the copy bold and punchy, which allowed the posters to be as impactful as possible.