The Dal bookstore wasn’t just for textbooks but their lack of signage and mechanizing strategy made it impossible to make sense of all the other great offerings. Breakhouse facilitated stakeholder engagement through students and alumni focus groups to find out exactly what the bookstore means to the Dalhousie community and what they feel it should represent.
It turns out that the bookstore is an important university cultural beacon and the students cared deeply about how the store reflected upon them. Breakhouse leveraged this discovery and created wayfinding systems, environmental graphics and category signage that expressed the Dalhousie brand and dedication to higher learning while creating a visual hierarchy to the store. A new layout, simple fixtures and accent lighting allows added flexibility in merchandising constantly changing inventory. The bookstore is now the destination for Dal Gear.
It turns out that the bookstore is an important university cultural beacon and the students cared deeply about how the store reflected upon them. Breakhouse leveraged this discovery and created wayfinding systems, environmental graphics and category signage that expressed the Dalhousie brand and dedication to higher learning while creating a visual hierarchy to the store. A new layout, simple fixtures and accent lighting allows added flexibility in merchandising constantly changing inventory. The bookstore is now the destination for Dal Gear.
